Mobile advertising is advertising that companies broadcast to the target audience via mobile devices in order to attract the attention of potential customers to the brand and its products.

In the third quarter of 2021, mobile traffic grew by 42% compared to last year. According to statistics, 66.6% of the world's population uses phones and tablets, which is 5.22 billion people. At the same time, their number continues to grow rapidly.

Approximately 4.2 billion users have accounts in one or more social networks. The average amount of time people spend on their phones is 4 hours daily, so using mobile advertising is an opportunity to increase coverage, strengthen market positions and increase company revenue.